Cannabis is no longer just a product—it’s an experience, a lifestyle, and for many, a way to elevate their daily routine. That’s where Mood steps in. Founded in 2022 by David Charles and Jake Antifaev, the brand has quickly grown into a trusted name for federally legal cannabis, offering customers a convenient way to match their needs with high-quality products sourced from America’s favorite farms. With a team of over 200 full-time employees and partnerships with more than 50 small American farms, Mood is proving that cannabis can be accessible, transparent, and socially impactful while staying rooted in sustainable practices.
What You Can Find on the Website
The Mood website is designed to make shopping simple, enjoyable, and tailored to individual preferences. Customers can browse in several intuitive ways:
- Shop by Category – Options include Gummies, Flower, Edibles, Beverages, Pre-Rolls, Concentrates, Vapes, Merch, and curated product collections. This organization allows shoppers to quickly locate their preferred form of cannabis.
- Shop by Mood – A signature feature of Mood. Customers can align their purchases with how they want to feel—whether that’s Aroused, Sleepy, Classic High, Happy, Energized, Chill, Soothing, Focused, Creative, or Social.
- Shop by Potency – For those who prefer control over their experience, products are clearly categorized into Mild, Medium, and High Potency options.
- Seasonal and Curated Collections – Highlights include Best Sellers, New Arrivals, Bundles, the Summer Collection, and special releases like the Mindful Bakery line.
This structure makes shopping highly personal. Rather than leaving customers to guess, Mood guides them through a thoughtful process that connects intention with product choice.
The Mission and Story Behind Mood
At its core, Mood is about accessibility, affordability, and convenience. The brand’s mission is clear: cannabis should be for everyone who seeks to improve their mood, and it should be easy to find safe, legal, and transparent products. Unlike many competitors that focus on hype and trends, Mood grounds itself in a deeper purpose—supporting small American farmers. By collaborating with over 50 independent farms, the company not only ensures high-quality products but also strengthens local economies and supports sustainable agriculture.
The brand’s rapid growth reflects this commitment. From a startup launched in 2022 to a company with a global team of more than 200 employees, Mood has proven that cannabis can be a force for both personal enjoyment and social good.
Core Values and Customer Focus
What makes Mood different is not just the product selection but also the values behind the business. The company emphasizes quality, transparency, and customer experience at every step. Employees are encouraged to share ideas and voices within the organization, creating a culture that mirrors the openness they bring to their customers.
For shoppers, this translates into a brand they can trust. Every product is chosen for its quality, and every interaction is designed to ensure satisfaction. By focusing on both people and products, Mood builds long-lasting relationships rather than one-time sales.
The Broader Impact of Mood
Beyond products and profits, Mood has committed itself to social impact. The company treats giving back as a business pillar, not an afterthought. Tens of thousands of dollars have been donated to pet humane societies, and contributions have been made to political campaigns that advocate for broader cannabis recognition and acceptance. This commitment to advocacy sets the brand apart from others that may focus solely on retail success without considering the cultural and societal dimensions of cannabis.
Educational Resources for Consumers
Another standout feature of Mood is its dedication to education. Customers visiting the website can access a range of resources designed to help them understand cannabis better. Articles cover essential topics such as “Is Mood Legal?”, “What is THCa?”, “What Are Cannabinoids?”, and “What Makes Mood So High Quality?” This not only empowers consumers but also reinforces transparency by giving them the knowledge needed to make informed choices.
The “Faces of Mood” section also highlights the people behind the brand, reminding customers that this is more than a business—it’s a community-driven movement.
Why Mood Stands Out in the Cannabis Market
In an industry that is often fragmented and inconsistent, Mood succeeds by combining trust, transparency, and creativity. While many cannabis brands focus narrowly on either product variety or marketing buzz, this brand balances both with a strong sense of mission. Shoppers can not only find products that suit their lifestyle but also feel good knowing their purchase supports local farmers, sustainable practices, and broader cannabis acceptance.
With its unique approach to categorization, its focus on moods and potency, its dedication to affordability and accessibility, and its investment in community impact, Mood has carved out a distinct place in the modern cannabis market.
